In the past, most license business systems in Japan have been for large corporations where large-scale production takes place. However, small and midsize businesses account for over 70 percent of Japanese manufacturers. These small companies are unable to fully benefit from license services because of large start-up costs and other restrictions. 
There is no question that characters and brands are extremely effective in differentiating products. Even so, few products with strong consumer appeal can be presented without effective advertisement and other sales promotion campaigns.
With this understanding, we have reviewed conventional business models from multiple angles. The result is a new system of license business that offers intermediate services for trademarks, copyrights and other rights-related matters. 
It is against this background that Mitsui &Co.,Ltd. and Total Original Produce Co., Ltd. have started up a new license business, naming this system "the License Bank." This notice introduces its main functions. 
The License Bank has two objectives as it proposes a new style of license business. One is "new license development" to support talented copyright holders and the other is "user risk reduction" based on the license use system. 

General activities

Business name
The License Bank

Operating companies
Mitsui & Co., Ltd.
Total Original Produce Co., Ltd.
Location and inquiry 6th floor, 3-2-10 Nishi Azabu, Minato Ward, Tokyo (inside Total Original Produce office)

Date of establishment
January 27, 2003
  • Management and operation of character and brand licenses

  • Development of intellectual properties (copyrights, trademarks) in Japan and abroad 

  • Licensing of merchandising and sales promotions

  • Public relations, advertisement, and sales promotion for licenses 

  • Promotion and sale of license products 

What is the License Bank?


The License Bank is a license agent that quickly responds to the needs of the newage. It manages and offers consultation services for the intangible properties of all kinds of merchandising rights for food, clothing, housing and leisure activities.

Sales promotion and PR activities

Positive involvement in license promotion and PR activities for heightening recognition are the biggest distinguishing features of the License Bank.

Distinguishing features

The License Bank has introduced a pre-entry system, and by becoming a the License Bank member, users can engage in useful business activities such as sample production and marketing before signing the agreement. The License Bank also puts these samples on display at various exhibitions and events. 
The Media Committee has been set up by the License Bank with an aim to engage in media production with emphasis on merchandising. The committee clarifies the image of the product and, as a joint operator, fully cooperates with rights users by making comprehensive plans including PR campaigns.
The License Bank makes a fine adjustment by taking into account individual situations and needs, doing away with the initial minimum royalty if necessary. In the new system, for instance, the bank receives a certain percentage of product sales as the royalty for the services it performs for its clients.

Rights chart